Monetization is broader than sponsors.
Sponsorships can matter, but they are only one path. A company channel can also support inbound demand, sales enablement, customer education, partner development, product launches, recruiting, and category authority.
Business goals change content choices.
A channel built for customer education should make different format and topic choices than a channel built for broad category authority or sponsorship revenue. The business goal should shape the audience promise.
Trust matters more than views.
Views are useful, but not all views have the same value. The best channel strategy defines which audience matters, what trust needs to be built, and how that trust can become revenue or advantage.